Straight hair is beautiful; straight hair is stylish; straight hair, don’t care!
Remember I was telling you guys how awesome is this Sunsilk latest hair care range (link here) as well on my social media, and last month they have officially launched Sunsilk Perfect Straight @ Aloft Hotel with stylish flair and excitement.
Ashlee Ng, Personal Care Director, Unilever (Malaysia) Holdings Sdn. Bhd. (center), shared, “Sunsilk understands how a girl’s hair can have an impact on what she feels – her self-esteem, comfort, even happiness. With Sunsilk Perfect Straight, we hope to empower girls and inspire them to enjoy life with the confidence that comes with beautiful, healthy hair. Sunsilk will take care of your hair so just let your hair down!”
I truly agree with Ashley. In fact, I think girl with perfect straight hair looks mysteriously hot.
Sunsilk introduced Perfect Straight with a mini-play to bring to life the proposition of achieving straight hair with just one wash as well an actual demonstration showing the difference that Sunsilk Perfect Straight makes. For most girls, there is that ‘magic moment’ between wet and dry hair when it looks perfectly straight. However, as hair starts to dry, it often becomes frizzy and loses its shape. What Sunsilk Perfect Straight does is to lock in the straightness in each strand, allowing hair to stay straight as it dries.
Sunsilk’s passion in helping girls achieve beautiful hair adds an exciting twist with the ‘Sunsilk Beautifully Straight Challenge’, which assures girls that having beautifully straight hair is easy and fun. In line with this, Sunsilk designed a special game that asks participants to draw as many straight lines as possible within 30 seconds. Just visit Sunsilk Malaysia’s Facebook page, www.facebook.com/SunsilkMalaysia and click on the Sunsilk Perfect Straight app to play and you might stand a chance to win up to RM10,000 in total prizes. Contest period from now till 28 October 2014.
Sunsilk Perfect Straight shampoo (340ml, RM12.90) and Sunsilk Perfect Straight conditioner (320ml, RM12.90) are available in all leading supermarkets and retail outlets nationwide. For more information and updates on Sunsilk, stay tuned to www.facebook.com/SunsilkMalaysia.